Technology has transformed the fashion industry. Because of technology, retailers can meet customers’ needs and they can streamline their business processes. Here are some of the ways technology has changed the fashion industry.
Internet of things (IoT)
Wearables are introduced in the fashion industry. Apple Watch, FitBit, and other wearables are not only fashionable but also functional. With these, you can measure your fitness, track your health stats, see the time and do a lot of interesting things.
Nadi X has come up with yoga pants that have built-in sensors to guide you to do yoga poses correctly.
Artificial Intelligence (AI)
Now AI is used for collecting and analysing data. Many retailers use AI to chat with customers and solve various issues. AI can predict customers’ needs and provide them with options. They can provide better customer service.
People can now shop using mobile phones and pay using their mobile phones as well. Now there are various digital payment options like Apple and Android Pay.
Virtual reality is now used in the retail dressing rooms to give a better customer experience. Using virtual reality, you can know which clothes will fit you properly, so you won’t hesitate about your buying decision.
You will now see lots of online retail shops. People enjoy shopping online due to the convenience. You can search for various websites and get lots of options before buying a product.
Shopping that used to take hours now takes minutes and you get your products delivered to your home.
You can also read various online reviews about the store and products to make sure that you won’t be wasting your money buying low-quality products. Online shopping has made the lives of consumers easier. It has also helped retailers to reach millions of customers globally with their products.
Technology has provided a win-win situation for both customers and retailers.Customers are now more satisfied with the buying process and retailers can also make their operations more efficient due to the advancement of technology.